About
Brands I’ve Worked On
Tech: Google, Rakuten, LinkedIn, Intel, AMD, Truckup, TE Connectivity, Expedia, Intuit, Atlassian, Jira Gaming & Entertainment: EA, Ubisoft, Respawn, Evony, XBOX, Hasbro, 2K, AMD Gaming, Dreamworks, VIZIO, DAZN, CA Lottery
Health & Fitness: Nike, PowerBar, Hoka, Easton, Nutrishop, Nature Made Vitamins, Vibrant Naturals Finance: BNY Mellon, US Bank, iShares
Automotive & Transportation: MINI, Audi, KIA, Acura, NetJets, Greyhound, Zoomo ebikes, Copart
CPG: Brawny, Red Bull, Clorox, Fresh Step, Hidden Valley Ranch, Bel Vita, Whole Foods, Smashmallow, Burt’s Bees
Fashion & Beauty: Gap, Old Navy, Ariat, Levi’s, Clarisonic, Talent Skincare
QSR: Jack in the Box, El Pollo Loco, Taco Bell, Smash Burger, Wingstop, Burger King, Subway
Internet Security: Gigamon, Norton
Non-profit: Feeding America, YMCA, Cool Effect, One World One Ocean
Healthcare & Pharma: Blue Shield, Dignity Health, Gelesis
Wine & Spirits: Tres Generaciones Tequila, Tanqueray, DAOU Vineyards, Dos Hermanos Tequila, Bud Light, Sutter Home
Communication: Verizon, Viasat
Career Experinece
Freelance Copywriter | 2020 - present
Between my writing and my use of AI, I am a one-man wrecking crew of concepts and branding. I make an impact day 1, arriving ready to help teams in any way, on any brand, and at any title.
● Agencies/In-House: Neuralink, David&Goliath, .Monks, Demonstrate, AKQA, Mutiny, Zoomo ebikes, WHM, Havas, AMD, Partners in Crime, and Hub Strategy.
● Clients: XBOX, Rakuten, Hasbro, Google, Gigamon, Smashburger, BNYMellon, NetJets
Freelance Creative Director | AMD Gaming | 2023 – 2025
By transforming copy to prioritize an emotional hook and make technical writing more approachable, I have made AMD Gaming into the highest-performing division at all of AMD.
● Managed the brand voice and social media output for AMD Gaming, AMD Radeon, and AMD Ryzen
● Oversaw all writing for emails, posts, landing pages, social videos, campaigns, and branding
Freelance Creative Director | Super Top Secret | 2021 – 2025
Developing brand voice guidelines and market playbooks for small businesses and startups taking their next step
● Brand Identity included taglines, naming, manifestos, voice & tone, site copy, product copy, headlines
● Define internal and external brand identity for companies in beauty, nutrition, tech, real estate and more
CLIENTS: Berkshire Hathaway SLC, Nutrishop, Talent Skincare, Temple Homes, How To Beast, Truckup, Vibrant Naturals, Destined2Dominate
Freelance Creative Director | David&Goliath | 2022
● Developed the pitch-winning idea for VIZIO, securing the agency-of-record win
● Immediately sold through work and crafted campaign extensions for CA Lottery, Jack in the Box, and KIA
Freelance Creative Director | Havas NY | 2022
● Developed main idea and executions for full funnel work on Tres Generaciones Tequila and NetJets
● Sold through tiktok content series of BNYmellon, mentoring young writers in the process
Associate Creative Director | Dentsu | 2017 – 2020
● Lead writer, developed pitch-winning idea for TE Connectivity, Atlassian, and Viasat–$8 million in new business
● Mentored copywriters and designers through social media, content series, digital, TV, and outdoor executions
Senior Copywriter | BSSP | 2015 – 2017
● Wrote the pitch-winning work for PowerBar, Nature Made, and Evony (mobile game)-$13 million in new business
● Developed brand campaigns, TV, collateral, cocial and digital for MINI, El Pollo Loco, and Tres Agaves Tequila
Senior Copywriter | Cutwater | 2013 – 2015
● Crafted the winning idea for Feeding America, EA, Ubisoft, and Easton
● Worked on campaigns for Hoka, Ariat, Brawny, and Dreamworks
Instructor | Miami Ad School | 2015 – 2016
● Teaching and mentoring writers and designers about storytelling and how to concept
● Valuable learning experience teaching why things work, but also why certain ideas don’t work
Education
B.A. in Screenwriting – Loyola Marymount University (2003 – 2007)
Copywriting & Concepting – Miami Ad School (2008 – 2009)