About

Yes, I’m a brand voice expert. You read that right. Those guidelines that other creatives turn their nose at, I love writing them because I love crafting a brand’s voice. Finding the emotional core of a brand and expanding it out into every piece of creative.  

I can create the ads that extend from it myself , or I can build you a brand book and send you out in the world with an established foundation for the next step of your brand’s growth.

Now, the shameless self-promotion part: I have way more experience than others doing this, both in the companies I’ve built and writing in an authentic, engaging way. I have built brand identities for all kinds of companies including tech, CPG, fitness, nutrition, beauty products, and more.

Whether in-house or an agency helping a client capture their brand spirit, I can help.

Because a brand that doesn’t know who it is will never reach its full potential.

WORK
Freelance    Remote, USA - 2021 to present
AMD Gaming, AMD, WHM, 11, David&Goliath, Havas, Media Monks, Super Top Secret, others

McGarryBowen    San Francisco, CA - 2017 to 2020
Associate Creative Director

BSSP                    Sausalito, CA - 2015 to 2017
Senior Copywriter

Cutwater              San Francisco, CA - 2012 to 2015
Senior Copywriter

AKQA                     San Francisco, CA - 2011 to 2012
Junior Copywriter

R/GA                      San Francisco, CA - 2011
Associate Copywriter

EDUCATION
Miami Ad School     San Francisco, CA     2008 to 2010
Loyola Marymount University        Los Angeles, CA 2003 to 2007
The Streets California, CA 1983 to present