I don’t expect you to read all this, but if you want insight into why I am so good at winning new business pitches, this is it. I can capture a brand’s spirit and turn every piece of communication into a pump-up speech, assuming it’s the appropriate tone. I do comedy and sincerity too. Clients love seeing how far their voice could go if shackles were off, and pitches and Voice & Tone decks are where they let you do it.
Below are various elements from different sites and decks from working with Super Top Secret: A Hawke Media Company. I established the Voice & Tone, Taglines, Manifestos, web copy, social voice, and much more for emerging companies. Designers: Jared Strain, Kit Nordfelt, Cody Buckner.
NUTRISHOP
TAGLINE: B2C: Real Support. Real Results. B2B: Wellness Is A Team Sport.
Below is a video version of the Anthem I wrote. Nutrishop edited together themselves because they were so happy with it.
DESTINED 2 DOMINATE - Energy DRINK
TAGLINE: Always Be Dominating
TRUCKUP - BIG RIG ROADSIDE ASSISTANCE
TAGLINE: Help Is On The Way
TALENT SKINCARE
TAGLINE: Put Your Best Face Forward