PowerBar was making a clean start with cleaner ingredients and new flavors. We brought on Ryan Lochte, who needed a clean start of his own, to lead a social effort inviting everyone who needed a clean start to check out the new PowerBar. You’ll see the TV commercial and traditional ads when you scroll down a bit (with a social CTA), but right here is a customizable video with 500 name/nickname variations that people could send to friends to get a free new bar from PowerBar.
